Restaurant chain Nando’s and social media page UNILAD are partnering to create a new Gen Z dating show. Called ‘Love’s Young Wingman’, the show will see young people going on first dates at Nando’s, accompanied by comedian Munya Chawawa.
The campaign, which will run across multiple social media channels, will see six singles meet at Nando’s and try the restaurant’s Wingman Wednesdays offer. When customers order wings off the menu, Nando’s will help them out by providing ready-made icebreakers.
Singles will receive advice from comedian Munya Chawawa along the way. The series launched on UNILAD’s Instagram, with new episodes coming every Wednesday. You can watch the first episode of Love’s Young Wingman here.
Singles will discuss different dating issues in each episode, identified by LADbible Group’s consumer research team which works with 55,000 Gen Z. LADbible Group is the parent company of UNILAD.
“We’re all about bringing the heat at Nando’s which is why this campaign was a no-brainer for us. Using our reputation as the UK’s favourite date spot and our irresistible flame-grilled chicken, we have been able to create a playful campaign for our youth audience who we always try to show up for”, said Hannah Smith, Nando’s Head of Brand.
“This is a match made in heaven, that marries two youth focused brands together to help identify and address the biggest dating problems young people face in an authentic and engaging way, that we know UNILAD’S audience of over 3 million Gen Z will love”, added Jack Cowin, Director of Client Solutions.