- Mobile app spending is slowing for the first time ever.
- It points to a changing trend in consumer behaviour.
- Mobile app spending is still significantly higher than previous years.
- Data-driven trends can help app developers capitalize on the new trend.
- For more information, read the article by Mahogany Relationships.
New research study discovered that customer costs on mobile apps decreased for the very first time in 2015. While 2021 saw a 19% year-over-year development in costs, 2022 saw a 2% decrease.
The app economy was formerly considered as a market where development was near-guaranteed year on year. “For the very first time, macroeconomic aspects are moistening development in mobile invest”, described Theodore Krantz, CEO of data.ai, who performed the research study.
Throughout this sluggish duration, video gaming apps took the most significant hit. Video gaming apps are accountable for much of the customer costs in the sector, however saw a 5% decrease, taking in $110 billion. On the other hand, non-gaming apps attracted more costs than previous years.
Dating apps, streaming, and video apps saw a 6% boost, growing to $58 billion, TechCrunch reports.
While costs slowed, app designers still have factor to be positive. Data.ai discovered that day-to-day time invested in apps per user grew by 3%, reaching 5 hours each day in significant markets. 2022 likewise saw a 13% year-over-year boost in non-game app downloads.