Dating platform Match is releasing a new marketing project based around that ‘head over heels’ minute when 2 suitable singles link. The project will go live throughout television, radio, and online, recording couples as they get together for the very first time.
This new project is the 5th part of the brand name’s ‘Start Something Real’ story, and builds on a study carried out in late 2022 amongst Brits. The study discovered that 61% of UK singles feel a strong desire to live their own romance.
“We are enduring upsetting times and our research study reveals that this is causing more singles looking for the convenience of a real relationship”, stated Joanna Pons, VP Marketing at Match.
“At Match, it has actually been our objective for over 20 years to assist countless singles discover their real love story. The primary property of this project is to highlight, and most significantly, to commemorate that minute when you simply ‘understand’ that you’ve fulfilled ‘the one'”, she continued.
The project is releasing in the UK, with releases in other nations anticipated in the future. You can discover links to the freshly launched videos listed below:
- The full length Head Over Heels project video can be discovered here.
- A 10 second brief promoting Match IRL Events can be discovered here.
- A 10 second brief showing Match’s audio timely features can be discovered here.