Match Group has actually introduced a new dating brand name in the UK called ‘Even’. Established by Meetic, this platform serves single moms and dads who wish to discover similar people.
The brand name’s tagline is “More than moms and dads” and it wishes to support the single moms and dad community as they live life to the max and look for new experiences. It shared that 15% of homes throughout the UK include single moms and dad households, according to the Office for National Statistics.
Marion Graff, VP of Acquisition at Meetic Group describes that “we are continuously searching for methods to enhance the dating experience and we determined a real space in the market when it concerns single moms and dads”.
“While a lot of them may wish to fulfill someone new, it can be tough. With Even, we wish to develop an inviting environment where single moms and dads can satisfy people on their wavelength, empowering them to discover love once again”, she includes.
This ‘space in the market’ has actually been shown by current research study from Even. It discovered that over half (56%) of single moms and dads feel they’ve been under-represented in this market, with 57% having actually been ghosted by a potential partner since they have kids.
Single moms and dads and people without kids are both able to register for Even. The platform is developed for single moms and dads to reveal off their character, as well as their way of life and relationship expectations.
In regards to its security features, Even shares that it has a devoted group tracking security on the site to determine possibly uncommon behaviour. Users will have likewise a feedback reporting system to highlight unsuitable behaviour pictures they stumble upon.
You can learn more by going to Even’s site here.