DOWN, the sincere platform for dating & hookups, has actually seen the variety of its Gen Z users double because the COVID pandemic. The platform shares its insights on this group, and discusses why more youthful users are taking charge in the dating video game.
In a current article, the dating app shared that Gen Z now represents over 50% of its dating swimming pool. It highlighted a few of the intriguing insights it discovered about this group.
Gen Z choose hooks up to dates, with 90% of the swipes produced by Gen Z men on DOWN were for hookups, increasing from around 50% in 2019. Gen Z women in 2022 swiped for hookups 7 times more than they performed in 2020, the platform shared.
The platform likewise determined that Gen Z is seeing the greatest development amongst matches of the exact same gender. From 2019 to 2022, same-gender matching increased by 800% amongst Gen Z.
Contrary to some common beliefs, Gen Z is investing cash and time into dating, DOWN highlighted. Comparing data from 2022 and 2019, Gen Z were discovered to be remaining longer on the app and the variety of Gen Z VIP members grew by over 80% because time.
An essential figure is that the variety of messages in between matches from Gen Z messages is increasing year-on-year. This is a favorable indication that Gen Z singles are organizing their dating life and doing things in a different way to previous generations.
DOWN, formerly referred to as Bang with Friends, released in 2013 and rapidly turned into one of the most popular dating apps worldwide.
You can read DOWN’s insights completely on its site here.