A video project commissioned by Bumble has actually been picked as a finalist in the very best of Advertising classification of The Drum Awards. The awards acknowledge exceptional marketing efforts from around the world.

The project features 3 brief video which each emphasize a various element of Bumble’s trust & security defenses. These consist of the capability to unmatch with disrespectful users, to have intimate photos blurred out upon getting them, and the optional snooze mode.

Regardless of concentrating on trust & security, the adverts are all sports-themed and belong to a series called ‘The New Rules of the Game’.

You can see the entry video here:

You can see the project videos themselves here:

The Drum Awards have actually picked this project as a finalist in their Best of Advertising classification. The summary of the project and its objective is as follows:

“Dating ought to be enjoyable. For women, it can feel like a competitive sport where they’re constantly playing defense. Bothersome behavior is way too prevalent on dating apps, so Bumble threw down the gauntlet by putting trust and security at the leading edge of their business, from brand name worths to exclusive in-app tools.”

“This project highlighted all the methods Bumble assists develop an area where dating is safe and enjoyable. Rooted in tactical insight and carried out through advancement innovative and activations, we struck a fragile balance in between highlighting real problems and app features without losing a lively, friendly voice.”

The Drum Awards are “international competitors taking a more detailed take a look at the very best practice, the very best business and the very best people in the advertising and marketing market”. The winners of the awards will be revealed at the Live Awards Show on Thursday, June 8th 2023.

Image thanks to the The Drum Awards website.