New research studies reveal that TikTok has the greatest engagement rate for brand names throughout social networks platforms. The report took a look at 5 million posts and 9 billion interactions throughout Facebook, Twitter, Instagram, and TikTok from the world’s leading brand names.

TikTok engagement rates were over 6% per post, although the app has lower activity rates. Instagram, Twitter, and Facebook saw engagement rates either drop or stay the very same, reports Business of Apps.

In general, brand names were discovered to have less natural engagement in 2022 compared to previous years. One factor for this might be the dropping rate of post frequency from brand names, with Facebook and Twitter seeing a 20% decrease in post rates.

As the success of TikTok’s brief video format, Instagram Reels have actually ended up being the most popular element of its particular platform.